ETEC 522 Ventures in Learning Technology - Fall 2012
The ETEC 522 course description states, "ETEC522 is an online immersion in the global learning technologies
marketplace with particular emphasis on the creation and assessment of
original for-profit and not-for-profit ventures that seek to harness the
prospective learning potentials of emerging technologies.
More simply, the course is about the digital frontiers of learning, and the skills required to be a successful pioneer."
I enjoyed this course tremendously, as it speaks to the entrepreneurial side of myself. Below, I will be posting my assignments, comments and some of the resources I am discovering throughout the course, on a week by week basis.
Week 1 - Introductions
Course Blog:
http://blogs.ubc.ca/etec522sept12/
Week 5 - Student led website on APPS
http://etec522appsoer.weebly.com/
Week 6 - Student led website on CLOUD LEARNING
http://cloudlearning.weebly.com/
Week 7 - Student led website on AUGMENTED REALITY
http://blogs.ubc.ca/etec522augmentedreality/
Week 8 - Student led website on PERSONALIZED LEARNING
http://blogs.ubc.ca/personalizedlearningetec522sep12/
Week 9 - Student led website on BYOD
http://blogs.ubc.ca/etecbyot2012/
Week 10 - Student led website on DigiBooks
https://sites.google.com/site/myezdigibooks/home
Week 11 - Student led website on Voice, Touch and Gesture
http://week11.weebly.com/
Week 12 - MY GROUP'S WEBSITE - OPEN LEARNING ENVIRONMENTS
http://etec522openlearningenvironments.weebly.com
We had the pleasure to explore Open Learning Environments and specifically Second Life. I filmed the introductory machinima video on this website. I had great help from my team, who helped script the piece and all participated heavily in the planning and rehearsal of the shoot. I must say that I learned an incredible amount of knowledge from this practical experience of creating a machinima video. I have come away from the experience knowing that I am capable of doing this kind of work, but also realizing that I will need a great deal of practice and further experiences to become better in this craft/art. The video can be found on the website or below.
I enjoyed this course tremendously, as it speaks to the entrepreneurial side of myself. Below, I will be posting my assignments, comments and some of the resources I am discovering throughout the course, on a week by week basis.
Week 1 - Introductions
Course Blog:
http://blogs.ubc.ca/etec522sept12/
Week 5 - Student led website on APPS
http://etec522appsoer.weebly.com/
Week 6 - Student led website on CLOUD LEARNING
http://cloudlearning.weebly.com/
Week 7 - Student led website on AUGMENTED REALITY
http://blogs.ubc.ca/etec522augmentedreality/
Week 8 - Student led website on PERSONALIZED LEARNING
http://blogs.ubc.ca/personalizedlearningetec522sep12/
Week 9 - Student led website on BYOD
http://blogs.ubc.ca/etecbyot2012/
Week 10 - Student led website on DigiBooks
https://sites.google.com/site/myezdigibooks/home
Week 11 - Student led website on Voice, Touch and Gesture
http://week11.weebly.com/
Week 12 - MY GROUP'S WEBSITE - OPEN LEARNING ENVIRONMENTS
http://etec522openlearningenvironments.weebly.com
We had the pleasure to explore Open Learning Environments and specifically Second Life. I filmed the introductory machinima video on this website. I had great help from my team, who helped script the piece and all participated heavily in the planning and rehearsal of the shoot. I must say that I learned an incredible amount of knowledge from this practical experience of creating a machinima video. I have come away from the experience knowing that I am capable of doing this kind of work, but also realizing that I will need a great deal of practice and further experiences to become better in this craft/art. The video can be found on the website or below.
Venture Pitch Assignment
For my venture pitch, I created a business plan for a software called, INSTANT ONE-SHEET. If you would like to view this pitch site, please contact me for the password. The URL is: http://instantonesheet.weebly.com
These were some of the comments on my pitch from my classmates:
Paula Poodwan 4:29 pm on November 29, 2012
Hi Eva,
Both of your pitches are so well done to the point that it felt like I was looking at a real, professional venture pitch instead of a fictional one that was made for an assignment. The CEO is so credible and that definitely helps assure potential investors that there is a real need for this kind of product.
Your venture pitch is very thorough, especially with the details of the Revenue Projections, market strategies and the Ask and Return. It is a good idea that you emphasized these areas because I believe most people — when looking at Instant One Sheet – will be concerned of the narrow market Instant One Sheet has.
Even with your well presented pitches, I’m still not convinced and I still think that the market of Instant One Sheet is quite limited. How often will one user use the product? It takes a while to produce one film so I will say the average client may use Instant One Sheet once or twice a year. In that case, is it worth buying?
I really enjoyed watching and reading your venture! I’m treating it as a real one because it seems extremely realistic and viable.
jenniferschubertubc 1:13 pm on November 30, 2012
Hi Eva,
Well, you certainly can tell that you are in the industry! What a well-created elevator pitch. It provided just enough information to hook my interest and make me look forward to navigating the venture.
It is highly evident that you have done your research here. Such a thorough breakdown of investment allocation would put any potential investor’s mind at ease. I thought the use of conservative numbers in your projections only worked to your advantage, not diminishing your ask with a smaller market share, but enhancing it by reiterating the confidence that you believe you will reach more. That section was so very well-worded and presented, which spoke again to the confidence and belief in the product and venture.
Thank you so much for providing thorough descriptions at the very beginning of the pitch in terms that anyone, including those outside the industry, could understand. It seems a simple thing, but many people forget that their potential investors may not be knowledgeable in lingo of a particular industry. This can turn potential interest away.
I also applaud your efforts to provide both student and professional pricing! Students have so many fees and expenses to worry about. Affording them a little extra cushioning can really help. (A little goes a long way…) I think this would also perk up interest from institutes of higher education. Kudos.
I would definitely invest in this venture. Fantastic job.
Patrick Pichette 9:38 pm on November 30, 2012
Hi Eva,
I was truly captivated by your pitch. I honestly feel as though if I had $200,000 sitting around, this would likely be one of the only pitches I would invest in without any hesitation whatsoever. You show a clear path of entry into the market and your plan looks quite sound. There’s a definite potential for entry for a reasonable sized market and your pricing structure shows promise. My only question is in how likely it is that you could secure and keep this market. As has often been the case with online ventures, the first to market is likely not the one to succeed as others will imitate and improve on the existing models. Still, with everything appearing quite ironed out I think it leads to a very plausible venture. Are there any competitive advantages that you can secure to ensure a longer window of opportunity to secure this market segment?
C. Ranson 10:19 am on December 2, 2012
Hi Eva,
Your elevator pitch was well done and your presentation was exceptional. I don’t have very much knowledge in the film and media industry but your presentation provided an excellent introduction, it was very much real life, well researched and presented. Your have demonstrated your experience in the industry and your venture idea sounds like it would be successful as you presented a very comprehensive revenue plan and marketing strategy. My only thought, not really having a high level of understanding this industry is would this be a sustainable market and will it be limited?
Catherine
Mike Rae 12:36 am on December 3, 2012
Fantastic job Eva, I wish I had contracted you out to direct and film my pitches. Great Work!
I thought that instant 1 sheet is a solid idea that many people within the industry would be smart to take advantage of. You had a reasonable pricing structure and well thought out marketing strategy. Also, the confidence you display gives faith for a potential investor. Excellent work
MIKE
These were some of the comments on my pitch from my classmates:
Paula Poodwan 4:29 pm on November 29, 2012
Hi Eva,
Both of your pitches are so well done to the point that it felt like I was looking at a real, professional venture pitch instead of a fictional one that was made for an assignment. The CEO is so credible and that definitely helps assure potential investors that there is a real need for this kind of product.
Your venture pitch is very thorough, especially with the details of the Revenue Projections, market strategies and the Ask and Return. It is a good idea that you emphasized these areas because I believe most people — when looking at Instant One Sheet – will be concerned of the narrow market Instant One Sheet has.
Even with your well presented pitches, I’m still not convinced and I still think that the market of Instant One Sheet is quite limited. How often will one user use the product? It takes a while to produce one film so I will say the average client may use Instant One Sheet once or twice a year. In that case, is it worth buying?
I really enjoyed watching and reading your venture! I’m treating it as a real one because it seems extremely realistic and viable.
jenniferschubertubc 1:13 pm on November 30, 2012
Hi Eva,
Well, you certainly can tell that you are in the industry! What a well-created elevator pitch. It provided just enough information to hook my interest and make me look forward to navigating the venture.
It is highly evident that you have done your research here. Such a thorough breakdown of investment allocation would put any potential investor’s mind at ease. I thought the use of conservative numbers in your projections only worked to your advantage, not diminishing your ask with a smaller market share, but enhancing it by reiterating the confidence that you believe you will reach more. That section was so very well-worded and presented, which spoke again to the confidence and belief in the product and venture.
Thank you so much for providing thorough descriptions at the very beginning of the pitch in terms that anyone, including those outside the industry, could understand. It seems a simple thing, but many people forget that their potential investors may not be knowledgeable in lingo of a particular industry. This can turn potential interest away.
I also applaud your efforts to provide both student and professional pricing! Students have so many fees and expenses to worry about. Affording them a little extra cushioning can really help. (A little goes a long way…) I think this would also perk up interest from institutes of higher education. Kudos.
I would definitely invest in this venture. Fantastic job.
Patrick Pichette 9:38 pm on November 30, 2012
Hi Eva,
I was truly captivated by your pitch. I honestly feel as though if I had $200,000 sitting around, this would likely be one of the only pitches I would invest in without any hesitation whatsoever. You show a clear path of entry into the market and your plan looks quite sound. There’s a definite potential for entry for a reasonable sized market and your pricing structure shows promise. My only question is in how likely it is that you could secure and keep this market. As has often been the case with online ventures, the first to market is likely not the one to succeed as others will imitate and improve on the existing models. Still, with everything appearing quite ironed out I think it leads to a very plausible venture. Are there any competitive advantages that you can secure to ensure a longer window of opportunity to secure this market segment?
C. Ranson 10:19 am on December 2, 2012
Hi Eva,
Your elevator pitch was well done and your presentation was exceptional. I don’t have very much knowledge in the film and media industry but your presentation provided an excellent introduction, it was very much real life, well researched and presented. Your have demonstrated your experience in the industry and your venture idea sounds like it would be successful as you presented a very comprehensive revenue plan and marketing strategy. My only thought, not really having a high level of understanding this industry is would this be a sustainable market and will it be limited?
Catherine
Mike Rae 12:36 am on December 3, 2012
Fantastic job Eva, I wish I had contracted you out to direct and film my pitches. Great Work!
I thought that instant 1 sheet is a solid idea that many people within the industry would be smart to take advantage of. You had a reasonable pricing structure and well thought out marketing strategy. Also, the confidence you display gives faith for a potential investor. Excellent work
MIKE
